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How do I get new customers?

One Response to How do I get new customers?

  1. If you’re referring to a startup:

    Growing a startup from scratch means you are searching. You are on the hunt. Your priority = find a repeatable and scaleable business model before you run out of money.

    You have a vision, and before you build a product start the process in conversations. Get out of your own way – your ego is in the way – immerse in your community, perhaps new communities as well, to learn what you don’t know.

    Get out of the building, begin an ongoing dialogue with humans to talk about the challenges you face, understand each other, what gifts do we have that can come together in a unique way, and take steps to begin the search for a repeatable business model by running experiments to test, iterate, and validate.

    This experimentation process feels uncomfortable and ambiguous, at first. Creative confidence is built through exercising this experimentation muscle.

    There are no shortcuts. No quick fixes. No surveys and no focus groups. As the founder, the creator, the originator it is on you to engage in these conversations. Sure, some conversations can be shared back to the founder. However, there are nuances and subtle expressions only a founder will pull insights from as they relate to the vision.

    It’s not a matter of it “if” it works. It’s a matter of “when”.

    For me, I approach this in an open, transparent, and honest way. I speak to stakeholders coming from a place of creating shared value – so everyone wins.


What’s a problem you think technology should be solving in your personal or professional life but doesn’t exist or the solutions add more stress than it’s worth? [Asked by PDN]

6 Responses to What’s a problem you think technology should be solving in your personal or professional life but doesn’t exist or the solutions add more stress than it’s worth? [Asked by PDN]

  1. 1. So many habit apps, but none seem to try to learn from your data or allow for more social collaboration and or management.
    2. A lot of community-oriented platforms seem to amplify transactional relationships instead of authentic ones.

  2. we built a community platform that might amplify authentic relationships. If you want to use it with PDN hit me up.

  3. you can be able to export the data and white-label. Then there’d be a subscription like Slack. Or not, then it would be free.

  4. The problem with community platforms that over-focus on narrow interests is that they become bubbles and don’t effectively cross-pollinate, becoming hyper tribal and averse to change and outsiders.

    The problem with community platforms that focus on skills, or what you can do is those system incentivizes people to see you as a resource to be used / or trying to figure out your status/value.

    Linkedin for example which is optimized for professional development with a focus on skill, is not a community even though people get a lot of value out of it and “Communities” exist within the platform.

    It’s a network. People broaden the scope of community and often confuse communities for what is actually a network, which is more transactional because it’s a perceived worth and exchange centric relationship.

  5. an international curated community of awesome peeps centered around personal development or interests of various kinds. I’ve been abroad since January and have been joining different groups (usually on facebook). I’ve had limited success with ones centered around Digital Nomad/Expats ones, but the best one seemed be around Acro Yoga and Ecstatic dance (people that seem to be into fitness, yoga, community, authentic connection, being silly, and having fun).

  6. Curating community-based on personality/goals with enough variance to allow new voices in (killing group think) – understanding everyone’s schedule/mood enough to suggest a connection point. How might we foster a connection to build stronger individual networks and use that to improve the global network?


How to run a successful online event

Empath Online Popup is this week. Wondering if anyone has experience, ideas, and feedback on running successful live events? Please leave in comments below.

Empath Online Popup takes place August 16-20, every night 9pm-11pm EST. If you’re interested in David’s event, the above video is from the popup hosted in East Village back in July.

One Response to How to run a successful online event

  1. I facilitated a series of complex live events with a group of ontological coaches via Zoom. I learned a lot from the experience.

    (1) centralize registration for the event from four different Zoom landing pages into one form where users sign up, check boxes for the events of interest, and receive email/text communication from you rather than Zoom auto emails (Zoom lets you disable their auto messages)

    (2) record the workshops and package them into a downloadable offer / bundle so people who signup gain access to the content at a later date – if you plan to build a library of content, these recordings can be repurposed for a new business model or offered for free

    (3) each of the four workshops has a niche which directs you towards specialty groups on LinkedIn, Facebook, Reddit, etc to learn more about the populations / potential customers you seek to serve with each workshop

    (4) define ideal user/consumer for each workshop using an Empathy Map and/or Persona Canvas to give direction to all marketing activities

    (5) map the ideal journey a strangers embarks on when they are introduced to your content through the channels you decide upon – prepare for each touchpoint the person will have as you nurture them from stranger > visitor > subscriber > active participant > long-term engaged community member

    (6) setup infrastructure to develop community in a sustainable way – source new product ideas / features / events from the community

    (7) anyone with a strong story to share about their experience at the first popup should be asked to tell the story via blog post, video, social media update, etc

    (8) on the evenings of the live shows, participants should only need to visit one branded URL that stays consistent each evening ie: popup.prethinc.com – to accomplish this, login to your domain registrar, create a subdomain in your DNS, and forward the subdomain to the Zoom URL – you’ll have to do an extra step, but it will improve the user experience which is why we’re here – to serve

    (9) print postcards with a QR code so people can quickly scan and launch on-demand

    Hope this helps!