We don't always know what we need, and that's okay.

There is often a step before the "doing" that is easy to miss. Prethinc is what you do, before you do. As a venture design studio, we work alongside founders in various capacities to navigate a process that brings the founder, team, customers, and organization from where they are, to where they're going.

Prethinc Paradigm is our needs-based innovation methodology discovered through empirical research and refined over the course of the last ten years. It is designed to support founders in uncovering customer insights that lead to profound, systemic innovations that impact the way we live, work, and love.