Prethinc is a venture design studio building companies that serve human needs.

We work with purpose-driven founders who see what others don't. They're the ones building movements and changing the way we live and work. We challenge them. We build their capabilities for ongoing transformation. If this sounds like you, we invite you to start by checking your heartbeat.

We build companies that shape the future.

Prethinc is a transformation company that works alongside women, minorities, and low-income families to unleash their purpose into the work they bring to the world.

Prethinc exists to elevate the collective consciousness and generate a higher vibration for humanity. Imagine a world where humans are intrinsically motivated to transform their purpose into the work they bring to the world. Where we wake up excited to be apart of something bigger than ourselves. Where we intentionally cultivate superpowers like compassion, vulnerability, imagination, and empathy to elevate the collective consciousness, instigate cultural evolution, and move the world forward. This is the world we imagine.


As thought-partners and business partners, we'll work with you one-on-one to launch your idea.

Venture Platform

Leverage our methodology and technology to rapidly prototype, validate, and acquire first customers.


Connect with founders, teams, and companies to merge ventures or offer your ventures for sale.


We don't always know what need, and that's okay.

There is often a step before the "doing" that is easy to miss. Prethinc is what you do, before you do. As a venture design studio, we work alongside founders in various capacities to navigate a process that brings the founder, team, customers, and organization from where they are, to where they're going.

Prethinc Paradigm is our needs-based innovation methodology discovered through empirical research and refined over the course of the last ten years. It is designed to support founders in uncovering customer insights that lead to profound, systemic product innovations that impact the way we live, work, and love.

Many organizations don't actually know what they need.

There is a step before the "doing" that many miss. Prethinc is what you do, before you do. Prethinc provides a process for organizations to build new capacity for innovation, change, and transformation.

Prethinc Paradigmâ„¢ represents a new way to think about, manage, and grow an organization. It is driven by a needs-based innovation methodology derived from the lived experiences of the inventor, Daniel D'Alonzo, between the years 2009-2012. It is designed as a spiral and is an ongoing and evolutionary process. Each phase of the methodology is now represented by its own digital application and is available for our customers to clone-and-make-it-their-own.